Craft Beer Supports Your Community

You’ve probably noticed already, but craft beer is pretty closely connected with the communities it comes from. Walk into your local independent brewery and you’ll feel the connections to home: the beers are named after local landmarks, you run into the head brewer at the farmers market, and local nonprofits are holding fundraisers there. But we’d like to take a bit deeper look at those connections and why the growth of craft beer is such a community movement.
It all starts with people. Take a look around, your local brewery is owned and operated by normal folks from your hometown. Chances are that your craft brewery started with local beer enthusiast who felt like the town could really use a brewery (or ten!). This wasn’t some European baron who was looking for a hobby, it was just a normal guy or gal who was passionate about beer and your town and thought they could pair the two together well. In other words, your local brewery is made up of local folks looking to serve your specific community. It’s no surprise then that the beers that they are brewing are specifically tailored for the tastes and preferences of folks in your community. That’s right, your local brewery is making beer just for you.
Local craft breweries are also an important part of the economic fabric of communities. It’s pretty obvious that local breweries create jobs and employ locals in those jobs. But the fact that they’re locally owned is also important because the money you spend at that brewery is more likely to stay in your community. There’s a term that economists use to describe the power of local businesses: “the local multiplier effect.” Basically, it's the idea that a higher portion of each dollar spent at a local business stays in the local community than a dollar spent at a chain business. In fact, some studies suggest that around 50% of money spent at local businesses recirculates in the community. When you buy a local beer, that money gets re-spent at other local businesses; when you buy a “chain” beer, that money gets re-spent in Milwaukee or Saint Louis….aw, who are we kidding, it gets re-spent in Belgium or London!
Finally, and maybe most importantly, your local craft brewery is a hub of social activity for your community. Its where locals go to hang out and meet up: its where ideas for new businesses start, where ideas for social change grow, its where people meet their future husbands and wives, and its where friends go to reconnect…cue the “Cheers” theme song.